About

The Future We Want: Drop by Drop

Drop by Drop is an initiative of the UN Regional Information Centre (UNRIC), in partnership with the UN Environment Programme (UNEP), the Office of the High Commissioner for Human Rights, and with the support of the Nordic Council of Ministers.

The purpose is to create a print advertisement that inspires others to preserve water, now and for future generations. The competition calls on professionals and non-professionals in 48 European countries to design a newspaper advertisement, using the competition logo, which inspires the European public in a positive way.

The winners will have their work displayed on the competition website with possibilities of exhibits and placement in European print media. A jury of graphic design, advertising, photography and environmental experts will select a winner.

Part of the UN's global campaign

The European ad competition is part of The Future We Want, the UN's global campaign leading up to the Rio+20 Conference in June 2012. This global conference could change the way we think about our world in terms of economic, social and environmental matters, and that's why the UN is engaging all citizens to put forward their ideas. Initiatives and competitions like this one from all corners of the globe that will form part of a global conversation about The Future We Want.

A major component of Rio+20 will be the green economy – making everything we do in the world better aligned to sustainable development. More information on Rio+20 and the green economy can be found in the background information.

Competition details

The competition opened for submissions on 10 December 2011, International Human Rights Day, and ends at midnight (CET) 29 February 2012. The winners will be announced on 5 June 2012 – World Environment Day. Full details are available in the rules & regulations.

Participation in the contest provides valuable experience for anyone interested in pursuing an education and/or career in advertising, marketing, graphic design or a related field. It is designed to reward and showcase excellence in creative advertising whilst also offering Europeans a way to use their creativity to inspire others to preserve water now and for future generations.

Jury to select winners

A jury of experts will select the winning ad, however there is also a public vote & winner through this website, as well as a youth prize. Full prize details are in the rules & regulations.

  • Mr. Jacques Séguéla - Vice-Chairman of world leading advertising and communications services group Havas
  • Ms. Catarina de Albuquerque - UN Special Rapporteur on the human right to safe drinking water and sanitation
  • Ms. Connie Hedegaard - EU Commissioner for Climate Action
  • Mr. Omar Vulpinari - Head of Visual Communication at Fabrica, the Benetton Group communication research centre
  • Mr. John Vidal - the Guardian Newspaper Environment editor
  • Mr. Jens Assur - Swedish photographer
  • Ms. Ferah Perker - Turkish graphic designer and member of the Turkish Society of Graphic Design and of the Turkish Society of Advertising Creatives

Past competitions

In 2010, we asked Europeans to create an ad with the message "we can end poverty" in support of the high level summit on the Millennium Development Goals. Earlier this year we asked you to create an ad saying "no to violence against women". Both competitions generated much interest with nearly 5,000 submissions and several million hits. They are focused on raising awareness of priority issues on the Secretary-General's agenda.