The Turkish graphic designer Ferah Perker says that any awareness raising campaign, such as those conducted by the United Nations, have to target an audience “from any level of education or nation or cultural background.”

Ms Perker has been appointed a Jury member in the United Nations Advertising Competitions on water. She is a well known Turkish graphic designer, born in Istanbul, Turkey, in 1967.

The international day that is made fun of the most is probably World Toilet Day. Close second is Global Handwashing Day. But why make fun of these days unless it is because they focus our attention on these issues for one day and should be our concern for 365 days, 24/7.